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New Gear for the Phoenix Suns

We linked up with the Phoenix Suns to build custom travel duffles for the team, including individual pieces for Devin Booker and Dillon Brooks. The goal wasn't just a bag — it was understanding how a team actually moves through a season.

Pro travel means back-to-back cities, early flights, and gear that has to keep pace with a packed schedule. Building for that means working directly with the team to understand their routine, from practice to game day to the road, and designing around it rather than around a standard template.

That's the approach behind every Private Label team project — get close to how the players and staff actually travel, then build the gear to match. 

See our latest projects and Collaborate with us.

athlete holding a black bag with tonal designs
open view of a phx suns duffle packed with gear inside

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