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Person wearing a black and white text-patterned Drew League sling bag across the chest.
Rear view of a person wearing a black and white text-patterned Drew League backpack.
Graffiti patterned duffle collaboration with Drew League and basketball accessories and clothes packed inside.
Open black and white text-patterned Drew League duffle with a basketball, sneakers and matching cases.
Black and white text-patterned Drew League sling bag arranged with everyday accessories.
Black and white text-patterned Drew League backpack beside sneakers, headphones and a laptop.
Person wearing a black and white text-patterned Drew League sling bag across the chest.
Rear view of a person wearing a black and white text-patterned Drew League backpack.
Graffiti patterned duffle collaboration with Drew League and basketball accessories and clothes packed inside.
Open black and white text-patterned Drew League duffle with a basketball, sneakers and matching cases.
Black and white text-patterned Drew League sling bag arranged with everyday accessories.
Black and white text-patterned Drew League backpack beside sneakers, headphones and a laptop.
Person wearing a black and white text-patterned Drew League sling bag across the chest.
Rear view of a person wearing a black and white text-patterned Drew League backpack.
Graffiti patterned duffle collaboration with Drew League and basketball accessories and clothes packed inside.
Open black and white text-patterned Drew League duffle with a basketball, sneakers and matching cases.
Black and white text-patterned Drew League sling bag arranged with everyday accessories.
Black and white text-patterned Drew League backpack beside sneakers, headphones and a laptop.
Person wearing a black and white text-patterned Drew League sling bag across the chest.
Rear view of a person wearing a black and white text-patterned Drew League backpack.
Graffiti patterned duffle collaboration with Drew League and basketball accessories and clothes packed inside.
Open black and white text-patterned Drew League duffle with a basketball, sneakers and matching cases.
Black and white text-patterned Drew League sling bag arranged with everyday accessories.
Black and white text-patterned Drew League backpack beside sneakers, headphones and a laptop.

Drew League x Private Label 50th Anniversary Collection

 

The Drew League is a legendary summer basketball league based in Los Angeles, known for its intense competition and community roots. Founded in 1973, it has grown from a local event to a national phenomenon, drawing top NBA stars, international players, and streetball legends to compete on the same court. 
In celebration of the Drew's 50th Anniversary - We partnered with them to release a limited edition collection.

Tailored for the league’s elite players & hoopers in mind. Our custom basketball team bags captures the spirit of the league, blending style and functionality to keep up with the game’s best. Perfect for athletes on the go, these bags are designed to showcase Drew League's history.

See how you can work with us to help change the way your team or organization travels

Graffiti patterned duffle collaboration with Drew League and basketball accessories and clothes packed inside.
Drew League 50th anniversary backpack on a guy
Drew League accessories & sling bag on a grid shot
Guy wearing drew league graffiti themed sling bag

Blog posts

Open black custom Memphis bag with sneakers and rolled clothing inside, Memphis Hustle branding, and a Memphis Grizzlies shoulder strap.

Made for Memphis

A look at the custom bags PRIVATE LABEL made for Memphis, with space for sneakers, clothing, and the essentials that travel with the team.

Open custom Toronto Raptors duffle with a black exterior, purple interior, team graphics, and packed basketball gear.

On the road with the Raptors

A closer look at the custom duffle we made for the Toronto Raptors, bringing team identity and everyday organization together for players and staff.

athlete holding a black bag with tonal designs

New Gear for the Phoenix Suns

We linked up with the Phoenix Suns to build custom travel duffles for the team, including individual pieces for Devin Booker and Dillon Brooks. The goal wasn't just a bag...

Green Concrete Boys duffle displayed on a patterned sofa with matching cushions.

On the road with Lil Yachty

When Lil Yachty started training for his WWE debut, his coach Ari came to us with a request: a bag that could actually keep up with his life. Between training...

Guy in black clothes wearing a blue pelicans backpack

Packing with the Pelicans

NBA teams live on the road, so we built the New Orleans Pelicans a bag that can keep up. This custom backpack was crafted for the Pelicans players and staff...

Commanders themed duffle bag with football gear packed inside

Washington Commanders 🏈 On & off the field

We teamed up with the Washington Commanders to create something made exclusively for the team. Together, we developed a custom digital camouflage pattern that channels the Commanders' identity — bold,...

Custom Houston Dash Duffle with model on soccer field

On the field with the Houston Dash

Houston Dash x Private Label NYC We had the pleasure of linking up with the Houston Dash — Houston's professional women's soccer team competing in the NWSL since 2014 —...

Person wearing a black NITTO Tire and PRIVATE LABEL sling bag across the chest.

NITTO Tire's Pit Crew x Private Label

Built for the People Behind the Performance When Nitto Tire needed gear worthy of the crew keeping their vehicles race-ready, they turned to Private Label NYC. We designed a custom,...

Open black Utah Mammoth duffle with light blue lining and team apparel inside.

On & Off the rink - Utah Mammoth 🦣

Built for the Rink and Beyond 🦣  A fun project with the Mammoths on a custom bag designed to meet the demands of professional players/staff—on the ice and off. This...

Open blue Alice Lloyd College Eagles duffle with team apparel inside.

ALICE LLOYD COLLEGE 🦅 EAGLES

From time to time, we get the chance to work on projects that are simply fun—and meaningful. Our custom bag collaboration with Alice Lloyd College highlights how impactful smaller programs...

Teal duffle with a purple interior for the Hornets

Flying with the Hornets

The Hornets tapped us to create one-of-one, fully custom team bags. Each bag was individually customized as a unique sample, tailored to reflect the team’s identity while delivering the functionality...

Open black Texas Stars duffle with green lining beside hockey gear.

On the Ice with the Texas Stars 🏒

We wanted to provide more than just a travel bag for the Stars—we wanted to make a piece built with performance, identity and durability in mind. We had amazing time...

Phoenix Suns duffles shown closed in white and open in black with orange lining and basketball gear.

Retro with the Suns

Helped the the Suns to craft 1-of-1 samples, each designed with a retro-inspired twist with the team’s iconic past.  Contact us to see how we can change the way your...

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