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LaMelo Ball x Private Label - AAU Exclusive

We teamed up with superstar LaMelo Ball to create player exclusive travel bags for his 1 of 1 Elite AAU team! Designed to meet the demands of hoopers on the go, these bags combine durability, style, and functionality, reflecting LaMelo’s dynamic approach to the game. Each bag is crafted to carry the team’s essentials with ease, helping them stay organized and game-ready wherever they play. They were designed in mind for players who aim high. These custom bags are the perfect blend of performance and style.

Blog posts

PRIVATE LABEL x TEXAS STARS

PRIVATE LABEL x TEXAS STARS

We’re thrilled to announce our latest collaboration with the Texas Stars hockey team. When the organization reached out, they were looking for more than just a travel bag—they wanted a...

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PRIVATE LABEL x PHOENIX SUNS

PRIVATE LABEL x PHOENIX SUNS

We’re excited to share a special project we recently wrapped with the Phoenix Suns—one that pushed our creative process in all the best ways. We worked with the Suns to...

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PRIVATE LABEL x TORONTO RAPTORS

PRIVATE LABEL x TORONTO RAPTORS

Back again to highlight a standout project from this season—our collaboration with the Toronto Raptors. This one challenged us to blend bold design, cultural identity, and everyday utility into a...

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Custom bags for the KC Mavericks

Custom bags for the KC Mavericks

passionate fan base. As part of the collaboration, Private Label worked closely with the Mavericks to design and produce bepsoke travel bags tailored to the teams’ needs—built for durability, performance,...

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Overtime Elite x Private Label

Overtime Elite x Private Label

In the ever-changing world of basketball, we had the opportunity to work alongside Overtime Elite to equip their next generation of hoopers with the tools they need to succeed. We worked closely...

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CREATING WITH ANTHONY EDWARDS & ADIDAS

CREATING WITH ANTHONY EDWARDS & ADIDAS

We got together with Adidas Basketball to make a custom-designed travel bag crafted exclusively for NBA star Anthony Edwards. This bag seamlessly blends performance and style, ensuring AE can move effortlessly between...

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GoldRush Rally x Private Label 2023

GoldRush Rally x Private Label 2023

We're back with GoldRush Rally, one of the most prestigious luxury automotive lifestyle events in the world. Known for its high-performance supercars, adrenaline-fueled routes, and passionate community of car enthusiasts,...

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