This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.

A black duffel bag with large white and blue 'VATE' lettering is attached to a silver rolling suitcase. A person in a dark hoodie holds a phone and passport beside the bag, against a clean light gray studio background.

FALL/WINTER SEASON / 26'

Designed for what you carry

Bags for sneakers, sport, and travel—with a place for everything you pack.

Explore the collection

A black carry-on luggage duffle set shown open on a light gray studio background, with a bright blue interior organizer panel, packed accessories inside, a separate black zippered pouch, headphones, a cylindrical bottle, a passport, and folded clothing arranged around it.

The Official Bags For Sneakers, Sports & Travel

Pack Smarter & Travel Better

Explore the collection

Changing The Way You Travel

A black and bright orange travel organizer bag is shown open on a dark rug in a living room setting, filled with shoes and accessories. A pair of green and black sneakers sits nearby, with a sofa and side table visible in the background.

Explore our duffles

Everything has its place

View Collection

A white crossbody sling bag with black straps and zippers, worn across the chest of a person wearing a dark gray t-shirt. The bag has a small black label on the front pocket that reads 'PRIVATE LABEL'.

EXPLORE Sling/Waist bags

For all your essentials on the go

View Collection

Featured On

The brand behind the iconic Sneaker Bag

About Us

PRIVATE LABEL started in 2016 with sneakers—and a better way to pack them. We’ve built on that idea ever since, designing bags around the things people bring with them every day. From our own collections to custom bags for teams and organizations, what goes inside shapes what we make.

View The Collection

PROJECTS

athlete holding a black bag with tonal designs

New Gear for the Phoenix Suns

Green duffle bag in a marina

On the road with Lil Yachty

Guy in black clothes wearing a blue pelicans backpack

Packing with the Pelicans

Commanders themed duffle bag with football gear packed inside

Washington Commanders 🏈 On & off the field

Athlete wearing a Fort Hall Recreation Backpack & holding basketball gear

Backpacks for FHR ⛹ All Indian Teen Basketball Tournament

Custom Houston Dash Duffle with model on soccer field

On the field with the Houston Dash

NITTO Tire's Pit Crew x Private Label

NITTO Tire's Pit Crew x Private Label

BMW CCA Black duffle with gear inside

BMW CCA x Private Label Member Exclusives 🏎️

On & Off the rink - Utah Mammoth 🦣

On & Off the rink - Utah Mammoth 🦣

ALICE LLOYD COLLEGE 🦅 EAGLES

ALICE LLOYD COLLEGE 🦅 EAGLES

Black bag with USF bulls branded bag packed with football gear

USF BULLS 🏟️ Headed to the Cure Bowl

Teal duffle with a purple interior for the Hornets

Flying with the Hornets

Cart

No more products available for purchase

Your Cart is Empty

Pair with