Premium Sneaker Travel Bags & Carry-On Duffles | Private Label NYC – PRIVATE LABEL

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A black duffel bag with large white and blue 'VATE' lettering is attached to a silver rolling suitcase. A person in a dark hoodie holds a phone and passport beside the bag, against a clean light gray studio background.

FALL/WINTER SEASON / 26'

Designed for what you carry

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A black carry-on luggage duffle set shown open on a light gray studio background, with a bright blue interior organizer panel, packed accessories inside, a separate black zippered pouch, headphones, a cylindrical bottle, a passport, and folded clothing arranged around it.

The Official Bags For Sneakers, Sports & Travel

Pack Smarter & Travel Better

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Changing The Way You Travel

A black and bright orange travel organizer bag is shown open on a dark rug in a living room setting, filled with shoes and accessories. A pair of green and black sneakers sits nearby, with a sofa and side table visible in the background.

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Everything has its place

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A white crossbody sling bag with black straps and zippers, worn across the chest of a person wearing a dark gray t-shirt. The bag has a small black label on the front pocket that reads 'PRIVATE LABEL'.

EXPLORE Sling/Waist bags

For all your essentials on the go

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The brand behind the iconic Sneaker Bag

About Us

In 2016, we set out to change the way people travel with a simple idea: design a bag around what you actually carry.

What started with sneakers evolved into a design philosophy built around thoughtful organization, purposeful design, and everyday utility.

Today, we create bags for travel, sport, and everyday life—and collaborate with teams and organizations around the world.

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PROJECTS

athlete holding a black bag with tonal designs

New Gear for the Phoenix Suns

Green duffle bag in a marina

On the road with Lil Yachty

Guy in black clothes wearing a blue pelicans backpack

Packing with the Pelicans

Commanders themed duffle bag with football gear packed inside

Washington Commanders 🏈 On & off the field

Athlete wearing a Fort Hall Recreation Backpack & holding basketball gear

Backpacks for FHR ⛹ All Indian Teen Basketball Tournament

Custom Houston Dash Duffle with model on soccer field

On the field with the Houston Dash

NITTO Tire's Pit Crew x Private Label

NITTO Tire's Pit Crew x Private Label

BMW CCA Black duffle with gear inside

BMW CCA x Private Label Member Exclusives 🏎️

On & Off the rink - Utah Mammoth 🦣

On & Off the rink - Utah Mammoth 🦣

ALICE LLOYD COLLEGE 🦅 EAGLES

ALICE LLOYD COLLEGE 🦅 EAGLES

Black bag with USF bulls branded bag packed with football gear

USF BULLS 🏟️ Headed to the Cure Bowl

Teal duffle with a purple interior for the Hornets

Flying with the Hornets

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