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Black PRIVATE LABEL duffle with light blue accents secured over the handle of a silver rolling suitcase.

FALL/WINTER SEASON / 26'

Designed for what you carry

Bags for sneakers, sport, and travel—with a place for everything you pack.

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A black carry-on luggage duffle set shown open on a light gray studio background, with a bright blue interior organizer panel, packed accessories inside, a separate black zippered pouch, headphones, a cylindrical bottle, a passport, and folded clothing arranged around it.

The Official Bags For Sneakers, Sports & Travel

Pack Smarter & Travel Better

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Changing The Way You Travel

A black and bright orange travel organizer bag is shown open on a dark rug in a living room setting, filled with shoes and accessories. A pair of green and black sneakers sits nearby, with a sofa and side table visible in the background.

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Everything has its place

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A white crossbody sling bag with black straps and zippers, worn across the chest of a person wearing a dark gray t-shirt. The bag has a small black label on the front pocket that reads 'PRIVATE LABEL'.

EXPLORE Sling/Waist bags

For all your essentials on the go

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Featured On

The brand behind the iconic Sneaker Bag

About Us

PRIVATE LABEL started in 2016 with sneakers—and a better way to pack them. We’ve built on that idea ever since, designing bags around the things people bring with them every day. From our own collections to custom bags for teams and organizations, what goes inside shapes what we make.

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PROJECTS

Custom PRIVATE LABEL Miami Hurricanes duffles: a closed black equipment bag beside an open green basketball bag packed with sneakers and team clothing.

Made for the U - Miami Hurricanes Edition 🌪️

Custom turquoise PRIVATE LABEL bag for LaMelo Ball with pink graphics, shown with sneakers against an illustrated space and portal background.

1 of 1 for LaMelo Ball 🛸🧪

Open black custom Memphis bag with sneakers and rolled clothing inside, Memphis Hustle branding, and a Memphis Grizzlies shoulder strap.

Made for Memphis

Open custom Toronto Raptors duffle with a black exterior, purple interior, team graphics, and packed basketball gear.

On the road with the Raptors

Basketball

athlete holding a black bag with tonal designs

New Gear for the Phoenix Suns

Green Concrete Boys duffle displayed on a patterned sofa with matching cushions.

On the road with Lil Yachty

Guy in black clothes wearing a blue pelicans backpack

Packing with the Pelicans

Commanders themed duffle bag with football gear packed inside

Washington Commanders 🏈 On & off the field

Athlete wearing a Fort Hall Recreation Backpack & holding basketball gear

Backpacks for FHR ⛹ All Indian Teen Basketball Tournament

Custom red, white and black Mountaineers backpack shown open alongside gaming gear and team apparel.

Gear on the Go with the Mountaineers

Custom Houston Dash Duffle with model on soccer field

On the field with the Houston Dash

Person wearing a black NITTO Tire and PRIVATE LABEL sling bag across the chest.

NITTO Tire's Pit Crew x Private Label

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