New Gear for the Phoenix Suns
We linked up with the Phoenix Suns to build custom travel duffles for the team, including individual pieces for Devin Booker and Dillon Brooks. The goal wasn't just a bag...
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The brand behind the iconic Sneaker Bag
About Us
In 2016, we set out on a mission to change the way people travel.
We firmly believe that the perfect bag isn’t just an accessory; it’s a game-changer that elevates your travel experience.
Our philosophy centers on the fusion of style & utility.
Whether you're navigating a new city, gearing up for game day, or jet-setting for business, our bags are more than just luggage.
CUSTOMIZE WITH US
On the road with Lil Yachty
When Lil Yachty started training for his WWE debut, his coach Ari came to us with a request: a bag that could actually keep up with his life. Between training...
Packing with the Pelicans
NBA teams live on the road, so we built the New Orleans Pelicans a bag that can keep up. This custom backpack was crafted for the Pelicans players and staff...
Washington Commanders 🏈 On & off the field
We teamed up with the Washington Commanders to create something made exclusively for the team. Together, we developed a custom digital camouflage pattern that channels the Commanders' identity — bold,...
Backpacks for FHR ⛹ All Indian Teen Basketball Tournament
Fort Hall Recreation x Private Label NYC We were honored to partner with Fort Hall Recreation — the community-driven rec program of the Shoshone-Bannock Tribes in Fort Hall, Idaho —...
On the field with the Houston Dash
Houston Dash x Private Label NYC We had the pleasure of linking up with the Houston Dash — Houston's professional women's soccer team competing in the NWSL since 2014 —...
NITTO Tire's Pit Crew x Private Label
Built for the People Behind the Performance When Nitto Tire needed gear worthy of the crew keeping their vehicles race-ready, they turned to Private Label NYC. We designed a custom,...
BMW CCA x Private Label Member Exclusives 🏎️
Private Label is proud to announce an exclusive collaboration with BMW Car Club of America, creating a limited-edition custom bag made specifically for BMW CCA members. Designed with the same...
On & Off the rink - Utah Mammoth 🦣
Built for the Rink and Beyond 🦣 A fun project with the Mammoths on a custom bag designed to meet the demands of professional players/staff—on the ice and off. This...
ALICE LLOYD COLLEGE 🦅 EAGLES
From time to time, we get the chance to work on projects that are simply fun—and meaningful. Our custom bag collaboration with Alice Lloyd College highlights how impactful smaller programs...
USF BULLS 🏟️ Headed to the Cure Bowl
Back to Back with the USF Bulls We only had a few weeks to make this happen so we did what we do best & got to work. With just enough...
Flying with the Hornets
The Hornets tapped us to create one-of-one, fully custom team bags. Each bag was individually customized as a unique sample, tailored to reflect the team’s identity while delivering the functionality...
On the Ice with the Texas Stars 🏒
We wanted to provide more than just a travel bag for the Stars—we wanted to make a piece built with performance, identity and durability in mind. We had amazing time...
Retro with the Suns
Helped the the Suns to craft 1-of-1 samples, each designed with a retro-inspired twist with the team’s iconic past. Contact us to see how we can change the way your...
Avenged Sevenfold x Private Label — Special Edition (Black Edition)
After the incredible response to our first collaboration with Avenged Sevenfold, we’re proud to announce a brand-new follow-up release—this time in a stealth-black colorway built for fans who want something...
IN THE LAB 🧪 Raptors
We ran it back with the Toronto Raptors to make them a bag that they could use on and off the court. This one came out too clean 🧼
Custom bags for the KC Mavericks
passionate fan base. As part of the collaboration, Private Label worked closely with the Mavericks to design and produce bepsoke travel bags tailored to the teams’ needs—built for durability, performance,...
Avenged Sevenfold x Private Label - Special Edition
We are proud to announce an exclusive collaboration with legendary rock band Avenged Sevenfold on a limited edition run of high-performance travel bags. Designed for fans and frequent travelers alike,...
Nike & Jordan Brand 🤯 Update
Nike X Jordan Collab minus Private Label 🧳 When we designed this bag back in 2016, it wasn’t just a product—it was our story, our passion, and countless hours of...
Texas State Bobcats - Servpro First Responder Bowl Champions
This was a high-priority project for the Texas State Bobcats football team. With only a few weeks to execute, we delivered fully custom team travel bags as they prepared to...