Packing with the Pelicans
NBA teams live on the road, so we built the New Orleans Pelicans a bag that can keep up. This custom backpack was crafted for the Pelicans players and staff...
Some partnerships just keep getting better with time. This year, we brought back our iconic backpack in Billionaire Boys Club's Diamonds & Dollars retro pattern — The quality is in the details 🔎
Featured In:
Latest News
Washington Commanders 🏈 On & off the field
We teamed up with the Washington Commanders to create something made exclusively for the team. Together, we developed a custom digital camouflage pattern that channels the Commanders' identity — bold,...
Backpacks for FHR ⛹ All Indian Teen Basketball Tournament
Fort Hall Recreation x Private Label NYC We were honored to partner with Fort Hall Recreation — the community-driven rec program of the Shoshone-Bannock Tribes in Fort Hall, Idaho —...
On the field with the Houston Dash
Houston Dash x Private Label NYC We had the pleasure of linking up with the Houston Dash — Houston's professional women's soccer team competing in the NWSL since 2014 —...
BMW CCA x Private Label Member Exclusives 🏎️
Private Label is proud to announce an exclusive collaboration with BMW Car Club of America, creating a limited-edition custom bag made specifically for BMW CCA members. Designed with the same...
On & Off the rink - Utah Mammoth 🦣
Built for the Rink and Beyond 🦣 A fun project with the Mammoths on a custom bag designed to meet the demands of professional players/staff—on the ice and off. This...
ALICE LLOYD COLLEGE 🦅 EAGLES
From time to time, we get the chance to work on projects that are simply fun—and meaningful. Our custom bag collaboration with Alice Lloyd College highlights how impactful smaller programs...
USF BULLS 🏟️ Headed to the Cure Bowl
Back to Back with the USF Bulls We only had a few weeks to make this happen so we did what we do best & got to work. With just enough...