THE OFFICIAL BAGS FOR FOOTBALL™
We work alongside leagues, teams and players to change the way they travel. Find out how you can change the game with Private Label.
ADIDAS x PRIVATE LABEL 🏈 ALL AMERICAN ARMY BOWL
At Private Label, we’re all about elevating travel for athletes, and partnering with Adidas Football was a natural fit. A leader in the sport, Adidas has helped shape the future of football by outfitting top teams and rising stars.
We teamed up for the All-American Bowl, a premier event that showcases the next generation of elite talent. Known for launching future NFL stars, this game brings together the best high school prospects. As part of it, we provided high-performance travel gear to keep players ready for their journey to greatness.
Proud to support the future of football—stay tuned for more! 🏈🚀
#1 Customizer in the game 🏆
USF Bulls x Private Label
The USF Bulls represent a legacy of grit and passion both on and off the field.
For this special project, we designed custom travel bags tailored specifically for the team’s players & staff. Every detail was thoughtfully crafted to meet the demands of collegiate athletes—ensuring durability, functionality, and style for every game on the road or back home.
Securing the W with Texas State University
TX State Bobcats x Private Label
We were thrilled to work with the Texas State Bobcats football team for the First Responders Bowl by SERVPRO, ensuring the players traveled in style and with ease. Our travel bags brought functionality and team spirit to their journey, both on and off the field.
The best part? The Bobcats secured the win in a hard-fought game, making our collaboration even more special. We’re proud to have supported this incredible team and look forward to more victories together—on the field and beyond! 🏈 🏆 It's more than just a sneaker bag. Our iconic design is showing all the different ways we're changing the game.
