It’s time to change the game with the backpack range from Private Label. Designed for the ultimate sneakerhead, these backpacks are the perfect companion for every adventure.

Both our original and 2.0 sneaker backpacks are available in a range of stylish designs, including camo and bold colors. Complete with interior and exterior pockets, they’re ideal for keeping your possessions safe and secure when you’re on the move.


  • How To Pack Shoes In A Backpack?

    Our Private Label backpacks are perfect for sneakerheads - as it can comfortably fit 2-3 pairs of shoes (up to mens US size 13) and keep your possessions organised with inner compartments, pockets and the ability to open the backpack from 3 different sides.
  • Can I Bring A Backpack And Carry On?

    Always check ahead with your airline, but as long as your backpack is small enough to fit under the seat in front of you, you can bring the backpack as a personal item in addition to a carry on sized bag for the overhead lockers.
  • Is A Backpack A Personal Item?

    If your backpack is small enough to fit within your airline's specified personal item dimension limits, then yes a backpack can be a personal item when flying. Typically the dimensions are specified by the airline to ensure your personal item will fit safely under the seat in front of you.
  • Does A Backpack Count As Carry On?

    If your backpack is small enough to fit within your airline's specified carry on item dimension/size limits, then yes your backpack can be carry on. The size limits are in place to ensure your backpack will fit either in the overhead bins or under the seat in front of you. Our Private Label backpacks are approved as a "Personal Item" so you can pair it up with a "Carry-On" luggage/duffle.
  • Can You Put A Backpack In The Washer?

    We do not recommend fully submerging our backpacks in water or machine washing them. We suggest spot cleaning with a damp cloth, then letting it air dry.
  • How To Pack Clothes In A Backpack

    Pack your heaviest clothes at the bottom of your backpack to make the best use of space, and roll your clothes as opposed to folding them to prevent wrinkles and save on even more space. Our Private Label backpacks come with interior pockets which are perfect for organising your clothes and keeping them separate for easy access.