New Gear for the Phoenix Suns
We linked up with the Phoenix Suns to build custom travel duffles for the team, including individual pieces for Devin Booker and Dillon Brooks. The goal wasn't just a bag...
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On the road with Lil Yachty
When Lil Yachty started training for his WWE debut, his coach Ari came to us with a request: a bag that could actually keep up with his life. Between training...
Packing with the Pelicans
NBA teams live on the road, so we built the New Orleans Pelicans a bag that can keep up. This custom backpack was crafted for the Pelicans players and staff...
Washington Commanders 🏈 On & off the field
We teamed up with the Washington Commanders to create something made exclusively for the team. Together, we developed a custom digital camouflage pattern that channels the Commanders' identity — bold,...
Backpacks for FHR ⛹ All Indian Teen Basketball Tournament
Fort Hall Recreation x Private Label NYC We were honored to partner with Fort Hall Recreation — the community-driven rec program of the Shoshone-Bannock Tribes in Fort Hall, Idaho —...
On the field with the Houston Dash
Houston Dash x Private Label NYC We had the pleasure of linking up with the Houston Dash — Houston's professional women's soccer team competing in the NWSL since 2014 —...
NITTO Tire's Pit Crew x Private Label
Built for the People Behind the Performance When Nitto Tire needed gear worthy of the crew keeping their vehicles race-ready, they turned to Private Label NYC. We designed a custom,...
BMW CCA x Private Label Member Exclusives 🏎️
Private Label is proud to announce an exclusive collaboration with BMW Car Club of America, creating a limited-edition custom bag made specifically for BMW CCA members. Designed with the same...