Nike & Jordan Brand 🤯 Update
Nike X Jordan Collab minus Private Label 🧳 When we designed this bag back in 2016, it wasn’t just a product—it was our story, our passion, and countless hours of...
The Official Bags for Sneakers, Sports & Travel™
The brand behind the iconic Sneaker Bag
About Private Label
In 2016, we set out on a mission to change the way people travel.
We firmly believe that the perfect bag isn’t just an accessory; it’s a game-changer that elevates your travel experience.
Our philosophy centers on the fusion of style & utility.
Whether you're navigating a new city, gearing up for game day, or jet-setting for business, our bags are more than just luggage.
Featured on:
CHANGING THE GAME
Texas State Bobcats - Servpro First Responder Bowl Champions
We were thrilled to work with the Texas State Bobcats football team for the First Responders Bowl by SERVPRO, ensuring the players traveled in style and with ease. Our travel...
USF South Florida Bulls x Private Label
Known for their determination, athletic excellence, and unyielding team spirit, the USF Bulls represent a legacy of grit and passion both on and off the field. For this special project,...
Orlando Solar Bears x Private Label
In and off the rink with the Orlando Solar Bears—a professional ice hockey team based in Orlando, Florida, competing in the ECHL. Known for their passionate fanbase and relentless energy on...
Overtime Elite x Private Label
In the ever-changing world of basketball, we had the opportunity to work alongside Overtime Elite to equip their next generation of hoopers with the tools they need to succeed. We worked closely...
CREATING WITH ANTHONY EDWARDS & ADIDAS
We got together with Adidas Basketball to make a custom-designed travel bag crafted exclusively for NBA star Anthony Edwards. This bag seamlessly blends performance and style, ensuring AE can move effortlessly between...
IT’S ALL A BLUR TOUR - CREW EXCLUSIVE COLLECTION
Crew Exclusive / Live Nation / DRAKE’S IT’S ALL A BLUR 🦉 2023 / DUFFLE BAG / BACKPACKHere's a sneak peek of our collaboration with Drake & Live Nation's for their It's All...
Billionaire Boys Club Space Camo Edition
We've teamed up with Billionaire Boys Club to introduce to you our latest Space Camo collection.
LaMelo Ball x Private Label - AAU Exclusive
We teamed up with superstar LaMelo Ball to create player exclusive travel bags for his 1 of 1 Elite AAU team! Designed to meet the demands of hoopers on the go, these bags combine...
Drew League x Private Label 50th Anniversary Collection
The Drew League is a legendary summer basketball league based in Los Angeles, known for its intense competition and community roots. Founded in 1973, it has grown from a local...
Nashville Predators x Private Label Hockey Bag
We’re excited to share our recent work with the Nashville Predators for their heartfelt event, “Bring Your Father to Work Day.” This special day celebrates the bond between players and their...
Memphis State University x 1 Cent Penny Hardaway
Check out our latest project - A 1 of 1 custom bag for Memphis State University's head coach and basketball legend, Penny Hardaway. Known for his iconic NBA career and now as the...
GoldRush Rally x Private Label 2023
We're back with GoldRush Rally, one of the most prestigious luxury automotive lifestyle events in the world. Known for its high-performance supercars, adrenaline-fueled routes, and passionate community of car enthusiasts,...
Trophy Room x Private Label - First Shot
Where it all started. Celebrating Michael Jordan's first championship, this exclusive collaboration honors his early days as a Tar Heel by highlighting every basketball championship won by his Alma matter,...
Puma Hoops x Private Label - 1 of 1 Elite Exclusive Basketball Bag
Private Label is happy to announce its latest collaboration with Puma Hoops. Following the success of the first Puma Hoops collaboration, this second collab with the iconic basketball brand sees...
Trophy Room x Private Label
Private Label is excited to announce its latest collaboration with Trophy Room, to bring you the Trophy Room x Private Label NYC limited edition duffle and backpack. The design...
Billionaire Boys Club x Private Label - Reflective Duffle
BBC ICECREAM x PRIVATE LABEL NYC – CHANGING THE WAY YOU TRAVEL. Released: November 23, 2018 Billionaire Boys Club & PRIVATE LABEL teams up again to bring you a part 2 to our original BBC x PRIVATE LABEL Duffle. In...
The Official Bag for MMA
Brandon Moreno is a Mexican professional mixed martial artist who currently competes and stands as the UFC's Flyweight Champion. He is also known as "The Assassin Baby" and has an...
Private Label x League of Legends x Mastercard
We recently collaborated with Mastercard for Worlds 2022, the culmination to the League of Legends esports season. Developed by Riot Games, League of Legends (LoL) is the largest esport in...
Private Label x Drew League
We’re proud to announce our most recent collaboration – this time we’re partnering with the Drew League. Based in LA and operating over the summer, Drew League has consistently been...