Our Approach
We don’t chase trends. We focus on timeless design, practical features, and long-term reliability
About Us
Private Label is a New York–based brand creating premium travel bags, carry-on duffles, and backpacks designed for movement.
We design with a simple goal: build bags that protect what you carry, stay organized under pressure, and move effortlessly between travel and everyday life.
Built for Travel, Movement, and Everyday Life
We understand that your gear isn’t just something you pack—it’s something you protect. That’s why Private Label designs travel bags with a well crafted construction, and smart layouts that keep everything organized and secure on the move.
Whether you’re flying carry-on only, heading to the gym, commuting through the city, or packing for a weekend trip, our bags are designed to be:
-TSA-friendly and Carry-on approved
-Comfortable for daily use
-Durable materials
-A clean aesthetic that holds up over time
From carry-on duffle bags to travel backpacks with shoe compartments, every detail is intentional—so you can move confidently without compromise.
Designed in NYC. Tested Everywhere.
Why Private Label?
We design for people who value function, protection, and understated style—without unnecessary noise.