Made for the people changing the game & the stories behind the bags.
We linked up with the Phoenix Suns to build custom travel duffles for the team, including individual pieces for Devin Booker and Dillon Brooks. The goal wasn't just a bag — it was understanding how a team actually moves through a season. Pro travel means back-to-back cities, early flights, and gear that has to keep pace with a packed schedule....
When Lil Yachty started training for his WWE debut, his coach Ari came to us with a request: a bag that could actually keep up with his life. Between training camp, the studio, and tour, Yachty needed one bag that could do it all — gloves and wraps one day, stage gear the next. The Concrete Boys duffle was built...
NBA teams live on the road, so we built the New Orleans Pelicans a bag that can keep up. This custom backpack was crafted for the Pelicans players and staff — a two-tone navy and royal blue shell with black webbing and base trim, built to hold up to the grind of flights, hotels, and game days. It's a bag...
We teamed up with the Washington Commanders to create something made exclusively for the team. Together, we developed a custom digital camouflage pattern that channels the Commanders' identity — bold, modern, and unmistakably theirs.See our latest projects and reach out to Collaborate with us.
Fort Hall Recreation x Private Label NYC We were honored to partner with Fort Hall Recreation — the community-driven rec program of the Shoshone-Bannock Tribes in Fort Hall, Idaho — for their All Indian Teen Basketball Tournament. The tournament brings together young Indigenous athletes from across the region to compete at a high level and celebrate their community through the...
Houston Dash x Private Label NYC We had the pleasure of linking up with the Houston Dash — Houston's professional women's soccer team competing in the NWSL since 2014 — to create a fully custom bag for their players and staff. The Dash are a team that moves fast and travels hard, so we made sure the bag could keep...
Built for the People Behind the Performance When Nitto Tire needed gear worthy of the crew keeping their vehicles race-ready, they turned to Private Label NYC. We designed a custom, limited-edition bag exclusively for Nitto's Pit Crew members — the dedicated enthusiasts who live and breathe motorsport culture at every level. These aren't just bags. They're built for people who...
Private Label is proud to announce an exclusive collaboration with BMW Car Club of America, creating a limited-edition custom bag made specifically for BMW CCA members. Designed with the same attention to detail, performance mindset, and elevated style that define the BMW community, this special release blends everyday function with enthusiast culture. Built for road trips, track days, or daily...
Built for the Rink and Beyond 🦣 A fun project with the Mammoths on a custom bag designed to meet the demands of professional players/staff—on the ice and off. This project allowed us to take key elements of the Mammoths’ & translate them into a bag that feels both functional and unmistakably theirs.
From time to time, we get the chance to work on projects that are simply fun—and meaningful. Our custom bag collaboration with Alice Lloyd College highlights how impactful smaller programs can be. Founded in 1923, the college has remained dedicated to service, leadership, and accessible education across the Appalachian region. This custom bag was built with everyday performance in mind,...
Back to Back with the USF Bulls We only had a few weeks to make this happen so we did what we do best & got to work. With just enough time, we had the had Bulls equipped and ready for their trip to the Cure Bowl & love how this one turned out 🔥See how we can help your team...
The Hornets tapped us to create one-of-one, fully custom team bags. Each bag was individually customized as a unique sample, tailored to reflect the team’s identity while delivering the functionality professional rely on throughout the season.
We wanted to provide more than just a travel bag for the Stars—we wanted to make a piece built with performance, identity and durability in mind. We had amazing time working with the Stars team & glad we were able to deliver these custom team hockey bags that are truly one of a kind. Contact us to see how we can...
Helped the the Suns to craft 1-of-1 samples, each designed with a retro-inspired twist with the team’s iconic past. Contact us to see how we can change the way your team travels.
After the incredible response to our first collaboration with Avenged Sevenfold, we’re proud to announce a brand-new follow-up release—this time in a stealth-black colorway built for fans who want something bold, premium, and unmistakably A7X. This second drop gave us a chance to push the original concept further. Same quality. Same functionality. Same attitude. But now wrapped in a darker,...
We ran it back with the Toronto Raptors to make them a bag that they could use on and off the court. This one came out too clean 🧼
passionate fan base. As part of the collaboration, Private Label worked closely with the Mavericks to design and produce bepsoke travel bags tailored to the teams’ needs—built for durability, performance, and style both on and off the ice. Every detail on this bag was crafted to reflect the Mavericks’ identity and enhance their travel experience. See how we can change...
We are proud to announce an exclusive collaboration with legendary rock band Avenged Sevenfold on a limited edition run of high-performance travel bags. Designed for fans and frequent travelers alike, this capsule collection fuses Private Label’s signature functionality with A7X’s bold aesthetic. Built for the road — and ready for anything. Only available at A7X world
Nike X Jordan Collab minus Private Label 🧳 When we designed this bag back in 2016, it wasn’t just a product—it was our story, our passion, and countless hours of hard work. So, you can imagine how it feels to see a nearly identical design released by one of the biggest brands out there. When a global giant like Nike...
This was a high-priority project for the Texas State Bobcats football team. With only a few weeks to execute, we delivered fully custom team travel bags as they prepared to compete in the first responders bowl. The best part? The Bobcats secured the win in a tough game, making this project even more special. We’re proud to have supported this...
Known for their determination, athletic excellence, and unyielding team spirit, the USF Bulls represent a legacy of grit and passion both on and off the field. For this project, we designed travel bags tailored specifically for the team’s players & staff. Every detail was thoughtfully crafted to meet the demands of collegiate athletes—ensuring durability, functionality, and style for every game...
In and off the rink with the Orlando Solar Bears—a professional ice hockey team based in Orlando, Florida, competing in the ECHL. Known for their passionate fanbase and relentless energy on the ice, the Solar Bears have become a symbol of determination and community pride. This end-of-year initiative was all about creating custom hockey bags tailored to the players & staff...
In the ever-changing world of basketball, we had the opportunity to work alongside Overtime Elite to equip their next generation of hoopers with the tools they need to succeed. We worked closely with the OTE organization to develop a series of custom basketball team bags for each of their signature teams. Our collaboration with OTE ensures that these young athletes have the...
We got together with Adidas Basketball to make a custom-designed travel bag crafted exclusively for NBA star Anthony Edwards. This bag seamlessly blends performance and style, ensuring Edwards' can move effortlessly between his life on and off the court. Every detail was thoughtfully designed to meet the demands of a professional athlete while keeping everyday versatility in mind.
Crew Exclusive / Live Nation / DRAKE’S IT’S ALL A BLUR 🦉 2023 / DUFFLE BAG / BACKPACKHere's a sneak peek of our collaboration with Drake & Live Nation's for their It's All A Blur tour. This limited-edition collection features a duffle & backpack that was designed exclusively for thew IAAB crew. Designed to meet the needs of fans and travelers alike. Combining OVO's signature...
We've teamed up with Billionaire Boys Club to introduce to you our latest Space Camo collection.
LaMelo Ball's exclusive custom duffle bags for his 1 of 1 Elite AAU team! Designed to meet the demands of hoopers on the go, these bags combine durability, style, and functionality, reflecting LaMelo’s dynamic approach to the game. Each bag is crafted to carry the team’s essentials with ease, helping them stay organized and game-ready wherever they play. They were...
The Drew League is a legendary summer basketball league based in Los Angeles, known for its intense competition and community roots. Founded in 1973, it has grown from a local event to a national phenomenon, drawing top NBA stars, international players, and streetball legends to compete on the same court. In celebration of the Drew's 50th Anniversary - We partnered...
The Nashville Predators have this heartfelt event, “Bring Your Father to Work Day.” This special day celebrates the bond between players and their fathers, giving them a glimpse into the world of professional hockey and the dedication it takes to perform at the highest level. To mark this occasion, we worked on these custom travel bags tailored for the event....
Check out our latest project - A 1 of 1 custom bag for Memphis State University's head coach and basketball legend, Penny Hardaway. Known for his iconic NBA career and now as the driving force behind the Memphis Tigers, Coach Hardaway represents excellence& leadership. This custom travel bag was made to suit the dynamic lifestyle of a coach who’s always on the move....
We're back with GoldRush Rally, one of the most prestigious luxury automotive lifestyle events in the world. Known for its high-performance supercars, adrenaline-fueled routes, and passionate community of car enthusiasts, GoldRush Rally represents the perfect blend of style, speed, and adventure.Participants / Drivers of the GoldRush Rally were presented these exclusive custom duffle bags tailored specifically for this Rally. These bags combine functionality, durability,...
Where it all started. Celebrating Michael Jordan's first championship, this exclusive collaboration honors his early days as a Tar Heel by highlighting every basketball championship won by his Alma matter, including the memorable first shot. Check out the final episode with Marcus Jordan & our Trophy Room Collaboration on Complex's Full Size Run
Private Label is happy to announce its latest collaboration with Puma Hoops. Following the success of the first Puma Hoops collaboration, this second collab with the iconic basketball brand sees Private Label create an exclusive bag for LaMelo Ball’s AAU team, Elite 1. The NBA player’s team, which he personally guides, has been gifted with specially designed bags inspired by...
Private Label is excited to announce its latest collaboration with Trophy Room, to bring you the Trophy Room x Private Label NYC limited edition duffle and backpack. The design was focused around a subtle black on black tonal theme with the signature elephant print that is most recognized on many of the famous retro Jordan sneakers. Just...
BBC ICECREAM x PRIVATE LABEL NYC – CHANGING THE WAY YOU TRAVEL. Released: November 23, 2018 Billionaire Boys Club & PRIVATE LABEL teams up again to bring you a part 2 to our original BBC x PRIVATE LABEL Duffle. In addition to our duffle - a limited edition collaboration t-shirt was released together. Features:- 3 adjustable dividers that allows the user to fully customize the space within. - 1 limited edition all reflective sneaker / travel case that...
Brandon Moreno is a Mexican professional mixed martial artist who currently competes and stands as the UFC's Flyweight Champion. He is also known as "The Assassin Baby" and has an impressive record of 21-6-2. Brandon is a Brazilian Jiu-Jitsu fighter who stands at 5' 7" and weighs 124 lbs. He has been featured on The Ultimate Fighter and recently made...
We recently collaborated with Mastercard for Worlds 2022, the culmination to the League of Legends esports season. Developed by Riot Games, League of Legends (LoL) is the largest esport in the world. As the first global sponsor of League of Legends, Mastercard has invested in its expansion since 2018 by partnering with professional regional leagues across the world. We’re big...
We’re proud to announce our most recent collaboration – this time we’re partnering with the Drew League. Based in LA and operating over the summer, Drew League has consistently been one of the hottest pro-am basketball leagues around, attracting big-name NBA talent like Isaiah Thomas, Kevin Durant, and LeBron James. With the Drew League, you know you’re guaranteed intensity, excitement,...
When the Sacramento Kings are on the road, they travel in style with Private Label. Whether your on or off the court, Private Label has you covered with a bag that can do it all.
UFC 273 will be aired live on ESPN on 9 April 2022, and it has some fantastic bouts lined up. Gilbert Burns vs. Khamzat Chimaev promises to be explosive, and there’s a lot of hype surrounding the Aljamain Sterling vs. Petr Yan rematch, especially considering the controversial way their first fight ended. Of course, the headline event is the featherweight...
The Official Bags For Gaming™ Private Label is stoked to announce the release of the limited edition Xbox duffle bag, celebrating the 20th anniversary of Xbox. Private Label has teamed up with Xbox to bring you a collection that is designed for the gamers among us. The new collection, which includes a duffle and backpack, boast the instantly recognizable Xbox...
Earlier this year, Private Label was incredibly proud to make our return as the official bag sponsor of motorsport mega-event goldRush Rally and their summer Saints & Sinners Tour. This year’s event ran in June and saw racers heading from major US cities like New York City to Washington, DC, Atlanta and New Orleans with their custom Private Label duffles...
Private Label has teamed up with PUMA HOOPS during the Christmas season to create exclusive bags for their basketball players. We took our flagship duffles and collaborated with the PUMA team to bring you something truly unique. The duffle was based off our popular Black/Red design, finished with the vintage Puma ‘73 print. They were gifted to the Puma endorsed...
Throwing back to our first ever collaboration with Billionaire Boys Club, Private Label is proud to announce our 5 year anniversary duffle bag to celebrate this partnership. We established an early relationship with Billionaire Boys Club back in 2017, when they were chosen to be our first official boutique location to stock Private Label bags. Billionaire Boys Club is...
Private Label is delighted to announce a brand-new collaboration with e-sports giant Team Liquid as part of their WORLDS 2021 collection. Team Liquid arrived on the scene in 2000 and have since grown into a multifaceted global company with over 60 championship caliber athletes in 14 of the world’s top games. Team Liquid isn’t just changing the game, they own...
We teamed up with the LA Clippers and equipped them with player exclusive bags. See how we're changing the game 🏀 This duffle bag has plenty of room. It can fit a basketball, shoes, clothes and more. Don't forget all the storage pockets both inside and outside that makes organizing so much easier. No space is compromised here, with room for sneakers...
Check out our most recent collaboration with Billionaire Boys Club. As our second collaboration with BBC, the Glow Backpack Collection is a sequel to our previous Billionaire Boys Club x Private Label Glow Duffle release. This recent release included the following items: Billionaire Boys Club x Private Label - Glow Backpack Billionaire Boys Club x Private Label - Glow T-shirts...
The Official Bags For Basketball™ Your browser does not support our video. A former MaxPreps National Freshman of the Year, Kyree Walker had been changing the game since eighth grade. Walker first drew national attention for his slam dunks in highlight videos in middle school and went on to forego college basketball. Signing up instead for Chameleon BX, a...
Private Label is honoured to be the official bag sponsor of the goldRush Rally (GRR). The goldRush Rally has been a popular event in the US motorsport calendar for over a decade, bringing you exciting luxury car rallies across the country. Our most recent sponsorship for the GRR was at the September 2020 event “The Road Less Traveled”, which saw our...
Welcome to a new era of speed. Welcome to PRIVATE LABEL Team Hype. On Dec 3, 2020 Private Label joined the virtual world of sim racing as a Title Sponsor for Team Hype co -owned by Tommy Milner and Ty Stover. We are hype about this partnership! Check out some of the league details, when to watch the races and...
Online Release Date: November 27th, 2020Time: 12 PM (EST) We are happy to introduce our 3rd collaborative duffle with Billionaire Boys Club. This year’s edition sports a special glow in the dark feature unlike anything we have done before. In addition, we will be releasing a matching collab tee that features the same blue glow in the dark print in limited quantities. ...
This time we teamed up with OVERTIME to bring you guys a special collaboration backpack.
We proudly to introduce our partnership with Call of Duty League & our first collaboration duffle. This limited edition duffle is perfect for all types of gamers and those who want to travel like a pro. Our widely known divider system allows you to organize your gear while traveling in style. This collaboration features a reflective grid pattern that shines bright when hit by...
We've teamed up with CHAMPION to release a holiday exclusive duffle that will be limited to:CHAMPION NEW YORK 434 BroadwayNew York, NY 10013Tel: (212) 226-2740CHAMPION LOS ANGELES 123 S. La Brea Avenue Los Angeles, CA 90036 Tel: (323) 692-1426 CHAMPION LAS VEGAS 3200 S Las Vegas Blvd Suite 2380 Las Vegas, NV 89109 Tel: (702) 734-0687
This year we had the opportunity to take part in Isaiah Thomas' annual Zeke End event in Tacoma, WA. The 2 final teams were awarded with limited edition Private Label x Zeke End duffle bags. Check out the recap here:
We want to thank the Detroit Pistons organization for giving us the opportunity to work together on these amazing bespoke bags.
Check out PRO:DIRECT & Cristiano Ronaldo ⚽️ unbox his latest FIFA WORLD CUP boots (cleat) along with some of the most iconic boots he wore during his career in the video below.
BBC ICECREAM x PRIVATE LABEL NYC – CHANGING THE WAY YOU TRAVEL. Released: March 16, 2019 Billionaire Boys Club continues their relationship with PRIVATE LABEL by introducing a part 2 to our recent BBC x PRIVATE LABEL All-Reflective Duffle. As with all PRIVATE LABEL sneaker bags, our backpack is TSA Compliant & Carry-On approved as a "personal item." So you can board the plane with both our backpack &...
Rolling out the Adidas x Pharrell BYW - "GRATITUDE" basketball shoes.Limited Edition duffles made for Friends & Family.
BBC ICE CREAM x PRIVATE LABEL - Waist sling bagsReleased Exclusively at ComplexCon Long Beach 2018 CONE & BONES / RUNNING DOG / WAFFLES
Billionaire Boys Club & Private Label teams up again to bring you a new collection of waist bags like you've never seen before.
This week, we teamed up with Adidas Running to bring you a special bag that was exclusive to the AM4LA Parley release. The first few people who purchased a pair of the AM4LA Parley sneakers were given this limited edition duffle as a gift with purchase. Stay up to date with the latest news from Adidas & Private Label for more surprises like this! ...
As we approach closer to FIFA WORLD CUP 2018, we've teamed up with Adidas Soccer on these player exclusive duffles to commemorate the athletes. Our patented divider system will change the way your travel to your games. Carry up to 6+ pairs of cleats or mix it up however you want. The game is yours and we're here to help elevate your game.
A few weeks ago, we teamed up with Adidas Running to bring you a special bag that was exclusive to the AM4NYC release. The first few people who purchased a pair of the AM4NYC sneakers in-store were given this limited edition duffle as a gift with purchase. Stay up to date with the latest news from Adidas & Private Label for more surprises like this!...
Army All American Bowl x Adidas Football US - Jan 6th 2018Player Exclusive Duffle Bags for East vs. WestPhoto Cred: @oscar_castillo / @modernnotoriety
Thanks to the folks over at Adidas Football , we were given an amazing opportunity to take part in the unveiling of their Squadron Pack. A truly special program that pays homage to our nation’s veterans and active military. The pack consisted of custom cleats designed for several NFL superstars such as : Dak Prescott , Josh Norman, DeAndre Hopkins , Landon...
A quick look at our special collaboration with @finishline for the @migos. Each bag featured the latest from @jumpman23 and @nikebasketball to keep them fresh on tours!Photo Cred: @marcus.chi Private Label x Finish Line x Migos - Tour Rolling Duffle Changing the way you travel Jordan Black Cement 3
BBC ICECREAM x PRIVATE LABEL NYC – CHANGING THE WAY YOU TRAVEL. Released: Aug 10th, 2017 Billionaire Boys Club continues their relationship with PRIVATE LABEL by introducing a new collaboration for today’s sneaker enthusiast. The collaboration focuses around BBC’s iconic intergalactic theme. The exterior of the duffle features the classic BBC helmet logo on one side and PRIVATE LABEL logo...
ADIDAS FOOTBALL & NFL SUPER BOWL 51. The heavily anticipated ADIDAS SILVER PACK consisted of the the Silver Ultra Boost and first ever Ultra Boost Cleat.During this special weekend release, the Silver Pack was packaged into our HYPRFLEECE duffle bags and delivered to superstar athletes such as Von Miller, Dak Prescott, Josh Norman, Tim Tebow, Chad Johnson, Demarco Murray, and many others. Photo creds: Ray Polanco / @oldmanalan
Sneaker Transportation BY JAKE WOOLF PHOTOGRAPHS BY MATT MARTIN May 20, 2017 Check out the Original Article. For a true sneakerhead, deciding which sneakers to take on the road and which to leave behind is a trying, Sophie's Choice moment. Worrying about how exactly to pack them so they won't get damaged is an even greater ordeal. That's why Private Label created...
JAN 19th 2017 , Billionaire Boys Club becomes our exclusive retailer in NYC. Location:7 Mercer StreetNew York, NY, 10012Tel: (212) 777 - 2225*LIMITED QUANTITIES - CALL TO INQUIRE ABOUT AVAILABILITY. Photo creds: @justinquebral x @nelsonbtbmgr
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