LaMelo Ball's exclusive custom duffle bags for his 1 of 1 Elite AAU team! Designed to meet the demands of hoopers on the go, these bags combine durability, style, and functionality, reflecting LaMelo’s dynamic approach to the game. Each bag is crafted to carry the team’s essentials with ease, helping them stay organized and game-ready wherever they play. They were designed in mind for players who aim high. These custom bags are the perfect blend of performance and style.
The Miami Hurricanes take their identity wherever they go. We made them custom bags to do the same. For this project, PRIVATE LABEL created duffles for University of Miami basketball...
LaMelo Ball wanted a one-of-one custom bag to match his PUMA MB.05 Rick and Morty sneakers. So we made it happen.
A look at the custom bags PRIVATE LABEL made for Memphis, with space for sneakers, clothing, and the essentials that travel with the team.
A closer look at the custom duffle we made for the Toronto Raptors, bringing team identity and everyday organization together for players and staff.
We linked up with the Phoenix Suns to build custom travel duffles for the team, including individual pieces for Devin Booker and Dillon Brooks. The goal wasn't just a bag...
When Lil Yachty started training for his WWE debut, his coach Ari came to us with a request: a bag that could actually keep up with his life. Between training...
NBA teams live on the road, so we built the New Orleans Pelicans a bag that can keep up. This custom backpack was crafted for the Pelicans players and staff...
We teamed up with the Washington Commanders to create something made exclusively for the team. Together, we developed a custom digital camouflage pattern that channels the Commanders' identity — bold,...
Fort Hall Recreation x Private Label NYC We were honored to partner with Fort Hall Recreation — the community-driven rec program of the Shoshone-Bannock Tribes in Fort Hall, Idaho —...
Custom backpacks for Western Colorado University’s esports team, made to help the Mountaineers haul their gear on the go.
Houston Dash x Private Label NYC We had the pleasure of linking up with the Houston Dash — Houston's professional women's soccer team competing in the NWSL since 2014 —...
Built for the People Behind the Performance When Nitto Tire needed gear worthy of the crew keeping their vehicles race-ready, they turned to Private Label NYC. We designed a custom,...
Private Label is proud to announce an exclusive collaboration with BMW Car Club of America, creating a limited-edition custom bag made specifically for BMW CCA members. Designed with the same...
Built for the Rink and Beyond 🦣 A fun project with the Mammoths on a custom bag designed to meet the demands of professional players/staff—on the ice and off. This...
From time to time, we get the chance to work on projects that are simply fun—and meaningful. Our custom bag collaboration with Alice Lloyd College highlights how impactful smaller programs...
Back to Back with the USF Bulls We only had a few weeks to make this happen so we did what we do best & got to work. With just enough...
The Hornets tapped us to create one-of-one, fully custom team bags. Each bag was individually customized as a unique sample, tailored to reflect the team’s identity while delivering the functionality...
We wanted to provide more than just a travel bag for the Stars—we wanted to make a piece built with performance, identity and durability in mind. We had amazing time...
Helped the the Suns to craft 1-of-1 samples, each designed with a retro-inspired twist with the team’s iconic past. Contact us to see how we can change the way your...
After the incredible response to our first collaboration with Avenged Sevenfold, we’re proud to announce a brand-new follow-up release—this time in a stealth-black colorway built for fans who want something...