Private Label is happy to announce its latest collaboration with Puma Hoops. 

Following the success of the first Puma Hoops collaboration, this second collab with the iconic basketball brand sees Private Label create an exclusive bag for LaMelo Ball’s AAU team, Elite 1. 

The NBA player’s team, which he personally guides, has been gifted with specially designed bags inspired by LaMelo’s recent sneaker release, the MB.01 - Be You.

The bags feature the same technicolor design as LaMelo’s sneakers, and come complete with customized key tags - embroidered with the iconic Puma logo and M.E.L.O initials. Internally, LaMelo’s trademark saying ‘Be You’ is printed as a poignant reminder to the Elite 1 players for every time they remove their kit and get ready to take to the court.

These exclusive bags have all the features of Private Label’s celebrated duffle, which comes with all the core elements that make it the perfect bag for basketball. While this design is exclusively for the Elite 1 team, you can still grab one of our original duffles, which offer all the room you need to neatly pack your basketball essentials.